Privacy Policy
Last Updated: September 2026
Introduction
Digital Era UAE ("the digital activity") is committed to protecting the privacy of its website users. This policy explains how we collect, use, and protect your information.
Information We Collect
We may collect the following personal information when you contact us or use our website:
- Name, email address, and phone number when filling out contact forms
- Browsing data via cookies and analytics tools
- Technical information such as IP address, browser type, and operating system
How We Use Your Information
We use collected information for the following purposes:
- Responding to your enquiries and service requests
- Improving our services and website user experience
- Sending relevant updates and offers related to our services (with your consent)
- Complying with legal requirements in the United Arab Emirates
Sharing Information
We do not sell or share your personal information with third parties except in the following cases:
- With your explicit consent
- Compliance with legal requirements or court orders
- Trusted service providers who assist us in operating the website (bound by data protection obligations)
Cookies and Measurement Tools
We use two kinds of cookies:
- Essential: required to run the site — remembering your language choice, your browsing session, and protecting forms from automated submission. These cannot be switched off because the site does not work without them, and they are never used for advertising.
- Analytics and advertising: these help us understand how the site is used and measure the results of our campaigns. They do not run at all before you consent.
The tools we use
| Tool | Purpose | Provider |
|---|---|---|
| Google Analytics 4 | Visit statistics and browsing behaviour | Google Ireland Ltd. |
| Google Tag Manager | Managing measurement tags | Google Ireland Ltd. |
| Meta Pixel | Measuring Facebook and Instagram ad results | Meta Platforms Ireland Ltd. |
| TikTok Pixel and Events API | Measuring TikTok ad results and improving campaigns from the browser and server | TikTok Technology Limited |
| Microsoft Clarity | Heatmaps and anonymised interaction recording | Microsoft Corporation |
Your consent controls all of it
We implement Google Consent Mode v2: on your first visit a banner appears, and until you choose, every analytics and advertising tool stays disabled — nothing loads, no cookie is written, and no data is sent.
Only after you consent, a successfully submitted contact form may send TikTok a random event ID, any available TikTok click or cookie ID, IP address, browser type, and page URL. We do not send the name, phone number, email address, or message text to TikTok.
- Essential only: everything above stays disabled and the site works normally.
- Accept all: the measurement and advertising tools listed above are enabled.
To change your choice at any time, clear this site's cookies in your browser settings and the banner will appear again on your next visit. You may also disable cookies entirely in your browser, although this may affect some website functionality.
These tools belong to companies outside the UAE, which means your data may be processed abroad under each provider's own privacy policy.
Data Security
We take appropriate technical and administrative measures to protect your personal information from unauthorised access, unlawful use, loss, or damage.
Your Rights
Under applicable UAE laws, you have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your personal information
- Object to processing of your data in certain circumstances
Contact Us
For any privacy-related enquiries, please contact us at: marhaba@digitalerauae.com